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Welcome to Yoobi

Yoobi, located at 38 Lexington St, London, is redefining the sushi experience with its unique take on hand rolls and temaki. While it’s not a traditional Japanese establishment, many patrons rave about the bold flavor combinations and fresh ingredients that bring individual dishes to life. The restaurant's standout offerings include the spicy salmon maki and the delightful citrus salmon temaki, lauded for their freshness and quality. With an emphasis on quick service, affordability, and a vibrant atmosphere, Yoobi has become a go-to spot for sushi lovers in Soho, promising an enjoyable meal whether dining in or taking away.

LOCATIONS

Nestled in the vibrant heart of Soho, Yoobi brings a refreshing twist to the familiar world of sushi. Located at 38 Lexington St, London W1F 0LL, this culinary gem is not your typical Japanese eatery. Instead, it embraces creativity with an innovative blend of flavors, wonderfully showcased through its diverse menu.

As I perused the offerings, the standout feature was undoubtedly the hand rolls. Reviewers have raved about the tantalizing taste combinations, highlighting the Temaki as the best in London. The inviting atmosphere melds with an affordable price point, making it a popular choice for both dine-in and takeout experiences. The mention of dynamism in their food, particularly with offerings like the spicy salmon maki and the intriguing citrus salmon, hints at the exploration of flavors that await each guest.

Patrons like Lucas Meza appreciate the assortment of veggie options, and while some may find the cheese-filled rolls a tad unconventional, the continual praise for the freshness of ingredients and the quality of rice is hard to overlook. Customers, including Philip Ah-kin, have echoed sentiments of satisfaction regarding the taste. In a bustling locale, the efficiency of service adds another layer to the experience. Quick, friendly, and attentive, the staff ensures that each visit is both enjoyable and stress-free.

Every review reinforces a consistent theme: Yoobi is all about delivering delicious, well-seasoned sushi without breaking the bank. Whether you're new to sushi or a connoisseur, you’ll find something that resonates with your palate. With fresh fish, delightful combinations, and an atmosphere that embraces both comfort and contemporary flair, Yoobi is a must-visit destination for anyone seeking a taste of London’s evolving sushi scene.

In conclusion, if you're in the vicinity, don’t miss out on Yoobi—a hub of inventive sushi where each bite invites you to explore the art of flavor in a casual yet captivating setting.

START YOUR REVIEW OF Yoobi
Lucas Meza
Lucas Meza

Lots of very tasty hand rolls with an interesting mix of flavors. Definitely not a traditional japanese place, but it was very tasty. They also have lots of nice veggie options, although the hand rolls with cheese were a little weird. Everything else was on point though.

Philip Ah-kin
Philip Ah-kin

I don’t really understand the negative reviews below as with my many visits to yoobi over the years the food has actually always been really tasty - and I’m a big sushi fan in general, and think the rice is well seasoned and fish is fresh. Also amazing value for money in my opinion. Enjoy!

Ahmad Shah Idil
Ahmad Shah Idil

Delicious sushi - perhaps the best I've had in London, and I'm not quick to praise sushi. Try the spicy salmon maki.

Simone Vasconcellos
Simone Vasconcellos

Best Temaki in London! From traditional ones to very different but delightful combinations. Option of makis as well. Miso soup is delicious. The fish is always fresh, as well as the other ingredients. 'Citrus Salmon' is far my favourite, and I love the effect and texture of the tobiko on it. Extremely affordable for the sizes. Highly recommend to temaki's lovers like me!

Howard Stredwick
Howard Stredwick

Consistently good Sushi at a fair price. Take away is quick, sit down is nice also, in a canteen kinda way. Simple menu with good stuff on it. When we had a sit down evening nosh-up there was a mess-up with our order - no problem, some free drinks provided to say sorry made up for it. A Would eat again, etc.

Abbas A
Abbas A

Wow wow wee wow. Excellent staffing , quick , affordable and most importantly fresh and tasty . Love this place , highly recommended

Chris Holt
Chris Holt

A slightly different take on sushi, really fresh. Quick service without being in your face. Excellent food, looking for an excuse to return.

Phil Ibarrola
Phil Ibarrola

Tasty, quick, affordable sushi in the heart of SOHO. This is one of my "go to" lunch places when I'm visiting London. Note there's an additional charge if you dine-in (as opposed to take away).